British reality star Lucy Watson, radio host Roman Kemp, and Wicked Healthy founder Derek Sarno, have partnered with vegan snack brand Hippeas and Veganuary, promoting the #GiveVeganuaryAChance campaign.

The stars feature in a short film explaining why people should follow a vegan diet throughout the month of January, and Veganuary CEO, Simon Winch, said 'Veganuary provides all the information and practical support needed to make the transition to veganism as easy and enjoyable as possible, and it’s all free, so what have you got to lose!'.